Have you ever heard of “Brotox”? There is a quiet shift underway in medical aesthetics, and it’s worth talking about. At Kitsilano Medical Aesthetics, we’ve seen a growing percentage of men seeking facial aesthetic treatments, including neuromodulators like Botox )commonly referred to as “Brotox”) and dermal fillers in Vancouver. 

Men now account for roughly 15% of all cosmetic procedures in North America, with millennials and Gen Z driving much of the year-over-year growth. 

The trend was recently noted at the American Society for Dermatologic Surgery’s annual meeting. New data revealed that approximately 5 million aesthetic procedures were performed on men in 2023 alone, and that number has continued to climb.

 So what’s behind the surge? 

No One Can Tell

The biggest draw for male patients, including ours, often isn’t dramatic transformation. Men come into our clinic wanting to look effortless, not obvious, with subtle and natural-looking results that enhance and refresh their look. Whether it’s softening deep forehead lines, refreshing tired eyes, or adding subtle definition to the jaw, the goal is simply wanting to look like a well-rested, more confident version of themselves. 

Common motivators include maintaining a youthful edge in a competitive job market or simply wanting to feel more confident in the mirror. In other words, the reasons men seek treatment from Dr. Kamani aren’t much different from anyone else. 

Dermal Fillers in Vancouver

Here’s where expertise really matters. Men’s facial anatomy differs from women’s in meaningful ways, including bone structure, muscle mass, and skin thickness. The placement of natural features all influences how and where injectables need to be applied. Treatments that have historically been studied in and designed for women need to be adapted for male patients to achieve results that look masculine and natural.

At Kitsilano Medical Aesthetics, we understand that one approach does not fit all. Our team takes the time to assess each patient’s unique facial structure and aesthetic goals before recommending a personalized treatment plan. Whether you’re curious about Botox for expression lines or dermal fillers in Vancouver, we’re here to help you look like the best version of you — subtly, naturally, and confidently.

Ready to learn more? Call 604.222.9998 or use our contact form to reach out.